One could argue that corporate culture is often better employed as a marketing tool rather than a genuine reflection of a company’s values. In a competitive landscape where most employees check the market every couple of years for a new opportunity, some organizations prioritize the appearance of a desirable culture over addressing the real issues within their workplace. While “faking it ’til you make it” might get employees in the door, it won’t help you keep them. It’s time to start saying the quiet things out loud – and get real about the need for more authenticity in the workplace.
First Things First: Be Transparent
Few things are more red flag-ish than carefully crafted, persistently sunny messages from leadership. You know the kind. They’re full of optimism and lacking in substance. Some leaders like to play it cagey when it comes to their organization’s challenges and mistakes. But the truth is, not every bright idea works. Not every initiative will be a success in practice, despite promising theory. Of course, not all information is appropriate for company-wide consumption. However, more often than not, the time spent smiling and glossing over issues at the all-hands meeting might be better spent leveling with employees and actively seeking input at the appropriate levels to effect change.
Empower Your Employees
“Bring your whole self to work.” Sounds lovely, doesn’t it? And it’s usually true – as long as the self you bring, is the self that is expected. Putting on a mask to get through the workday is exhausting – yet so many do because they’re not empowered to be themselves. Yes, business is business and there must be order. But unless your company is located in Stepford, you’ll have to acknowledge that your employees are real people with real (and varying) needs. An employee who isn’t interested in attending Happy Hour or wearing a costume to work at Halloween is no less dedicated than the ones who do. Some just want to come to work, do a great job, and go home. And that’s OK.
When it comes to soliciting feedback, be prepared to receive it – even if it’s not what you want to hear. Listening to diverse voices is a start. Valuing them is another thing entirely. You’ll know you’re on the right track when authenticity in your workplace is not just encouraged but expected.
Align Actions With Your Values
Listing values on your website or painting them on office walls won’t make them real. Employees want consistency between words and actions in business decisions, policies, and day-to-day business practices. Consistency breeds credibility. Credibility enhances culture.
Summary
At Engage Talent Consulting, we recognize the pitfalls of faking corporate culture and the importance of authenticity in the workplace. We are excited to work with companies that are serious about cultivating a workplace that not only looks good on paper, but truly thrives in practice. If you’re ready to move beyond the facade, contact us for pragmatic and effective solutions.